Want your readers to come back? EchoDitto offers some advice. Here's a taste:

Most blog readers scan dozens of blogs everyday, but they actually spend very little time on any one blog - thus your goal is to grab them quickly and hold them. Readers have only a handful of blogs that they read carefully. You want to be one of them.

There are three basic keys to building a successful blog:

- Engage with other blogs and your own readers
- Keep the material fresh and exciting
- Give people a reason to return